The industry isn't taking that first "100% tariff" post at face value. And yet, says one IATSE member: “A few years ago, a proposal like this would’ve been 70 percent opposed by the rank and file. Now?

Iris Knobloch said the film industry has experienced a lot recently, and hopes it "won’t be paralysed by caution and uncertainty" amid possible tariffs.

Domestically, despite hopes for a bounce-back, 2025 projections hover around $9 billion, according to The Numbers—a far cry from the reliable $11 billion floor the industry enjoyed throughout the 2010s. Major studios are collectively releasing 10 to 15 fewer wide releases per year than they did before the pandemic.