And there’s ‘Masters of the Universe,’ which is the complete antithesis of what ‘Barbie’ is. ‘Barbie’ was all about ...

At long last, the Masters of the Universe Origins Snake Lair Playset is back as Mattel finally debuts their long-awaited crowdfund ...

To launch its Barbie doll featuring T1D, Mattel chose the French karate champion, Alizée Agier, as ambassador. Agier won the ...

The toy company saw its dolls category sales dropping 19% in the latest quarter, primarily due to fewer new Barbie launches.

Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of ...

The new line of fashion dolls features true-to-movie details from ‘Wicked: For Good’ and fans say they ‘are ready’ for the launch.

The Hot Wheels Elite 64 series is expanding with another station wagon, but this is a replica of a car much faster than the ...

It seemed strange that Fisher-Price — a manufacturer of beloved children’s classics like the ring-stacking toy and pull-toy ...

A new collectible Monster High doll of Tim Burton’s ghostly Corpse Bride has arrived on the scene and she looks deadly cute.

A new Barbie with an insulin pump and CGM isn’t just a toy — she’s a symbol of visibility and a reminder to meet others with ...

Masters of the Universe collides with Transformers as a new collab is here from Mattel with Megatron Armor Skeletor ...

Toy maker Mattel re-established its annual guidance, albeit at a lower level. “There is still the potential for global trade ...