Rare Beauty is taking its first swing at fine fragrance — and it’s hard to miss, especially if you’ve walked past a ...

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Rare Beauty first dipped its toe into fragrance in 2023 with its Comfort Body Care line, but now it’s diving in head-first ...

Rare Beauty’s new Rare Eau de Parfum is a warm, spicy gourmand with a hint of musk that Gomez and the team have been ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Rare Beauty is launching their first perfume: Rare Eau de Parfum. The warm, decadent fragrance can be worn on its own or ...

As much as I love the idea of smelling like a sexy cupcake, the truth is that most gourmand scents aren’t really my cup of ...

Selena Gomez is promoting Rare Beauty's first-ever fragrance in her bathrobe, her 8-carat engagement ring, and pretty much ...

Thoughtful design, global ingredients, and a versatile gourmand profile make Rare Eau de Parfum stand out in a crowded ...

Benny Blanco confessed to wearing Selena Gomez's perfume "all over" to remember his love. See the sweet moment.

Selena Gomez celebrated a major moment for Rare Beauty on Thursday night in Los Angeles, launching the brand’s first-ever fragrance, Rare Eau de Parfum. Of course, a celebratory night calls for a ...

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...