Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after

Shein returns to India under Reliance Retail. Renwed focus on local supply chain and compliance with data privacy laws.

Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Shein is back in India! Reliance relaunches the fashion giant after a 5-year ban. Get the latest news on Shein's return, partnership with Reliance, and future plans.

Reliance’s intention to establish a niche in the ultra-fast fashion market, competing with sites such as Myntra, H&M, and Zara, is demonstrated by the release of a Shein India app. The following are important components of the competitive strategy:

Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.

Shein, the Chinese fast-fashion company, has returned to India nearly five years after a ban, partnering with Mukesh Ambani's Reliance Retail, highlighting India's adoption of a market-for-technology approach similar to China's.

Ultra fast-fashion giant Shein has made its return to India's consumer market after a five-year hiatus thanks to a strategic collaboration with Reliance Retail.

Shein, the global fast-fashion brand, has made its return to India with a dedicated mobile app, nearly five years after being banned in 2020. The app, launched by Reliance Retail, is now available on Android and iOS,