The global advertising market is projected to grow by 8.9% by 2025, reaching USD 1.19 trillion. This growth is increasingly ...

The streaming giant's $72 billion takeover of Warner Bros Discovery's studios and HBO Max will face scrutiny from US and ...

Brands can shatter when their core meaning breaks. This article examines why. It looks at companies like Kodak, Volkswagen, ...

Recent financial reports from Oracle and Broadcom have raised alarms about valuations in the AI sector, leading to a stock ...

Unilever's recent demerger of its ice cream business aims to enhance growth and margins, refocusing the company on beauty and ...

Explore how Hongqi, once a symbol of China's national pride, has revitalized its brand and is expanding into overseas markets ...

Discover how marketers can transition from a narrow focus on ROI to embracing ROE, fostering meaningful brand experiences and ...

Everyuth adopted a content strategy that mirrored the scroll culture: snackable, authentic, and platform-native, rather than ...

Microsoft CEO Satya Nadella is creating a cricket app in his free time, inspired by the sport's values. With Microsoft ...

Orkla India, owner of MTR and Eastern brands, plans acquisitions to boost its portfolio and focuses on ready-to-eat meals and ...

Coca-Cola announces Henrique Braun as its new CEO, leveraging his vast experience in Latin America and China to drive growth ...

Netflix's acquisition of Warner Bros for $82.7 billion raises questions about the future of cinema attendance and the impact ...