Makeup that looks good at application may fade or look different hours later. Adeia's AI models those changes and recommends ...

Artificial intelligence can break or make customer loyalty to a brand, according to data published Monday by Adobe for Business. Based on a survey of 1,000 consumers, Adobe found that more than half ...

AI tools are sending billions of visits to websites, but more than half of that traffic is going to Google, OpenAI, and ChatGPT. According to the web traffic site onelittleweb, more than half (51.23%) ...

Online retailers are taking greater control of fulfillment and dispatch, viewing the last mile as a competitive advantage and a driver of long-term brand value. That approach is changing the role of ...

Among U.S. small businesses, AI adoption has climbed from 26% in 2023 to 87% this year as owners look for new ways to handle their digital marketing workload. Globally, social media is also taking a ...

Generative AI is giving employees a new way to fabricate expense receipts, creating a growing fraud challenge for corporate finance departments. New data from expense-auditing firm AppZen suggests AI ...

Small and midsize e-commerce brands face growing challenges as AI-driven discovery, social commerce, and conversational search change how shoppers find products. Traditional search is giving way to AI ...

Google made one of its biggest moves yet in agentic commerce in May when it introduced Universal Cart, a persistent shopping cart that spans Search, Gemini, YouTube, and Gmail. The deep integration ...

The customer data platform (CDP) industry is entering a new phase as standalone CDPs give way to broader enterprise marketing suites. New platform enhancements from SAS, an analytics and AI software ...

Consumers quickly forget advertising, making it harder for brands to win both human attention and AI-powered discovery, according to a report released Monday by Adobe. Based on a survey of some 1,000 ...

Misconceptions about artificial intelligence (AI) are preventing small- to medium-sized businesses (SMBs) from realizing AI's full revenue potential. Business owners are rushing to adopt AI, but they ...

Retail marketers are rethinking what constitutes the digital shelf. Rather than beginning on retailer product pages or search results, the customer journey often starts earlier through social media, ...