Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands?

Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services. The ...

CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key actions will help integrate AI into marketing.

Many people think of out-of-home (OOH) advertising as billboards and street furniture. Although those are certainly available ad formats, OOH offers other options and plenty of opportunities for ...

SEO - Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.

I recently made homemade bread, and it reminded me that even in something that can be as complex as baking there's room to simplify. It was an easy recipe requiring basic ingredients, and it gave me a ...

A breakaway brand is a great brand that is built to be a winner over the long term. Time after time, a breakaway brand leads its category, generates high awareness and grows market share, despite ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...