Learn five practical ways B2B marketers can shift from mechanical, volume-driven tactics to human-centered marketing ...

At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes ...

Some 71% of American workers have been at the same job for more than two years, and 40% say they haven't looked for a new job ...

Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...

Thought leadership is not a new topic. In fact, the term was coined by Joel Kurtzman back in 1994. In the two-and-a-half decades since, we've seen the rise of YouTube experts, Instagram influencers, ...

The popularity of communicating virtually—whether via email, instant messaging, LinkedIn, Twitter, or other social media channels—has had a significant impact on the speed at which information can be ...

Websites - How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using ...

It's been called "selling the invisible"—delivering intangible services as a core "product" offering. Law firms, management consultants, IT services and telecom providers, architectural groups, ...

Nearly one-fourth of employees say they now use AI daily for creating workplace emails, according to recent research from ZeroBounce. The report was based on data from a survey of 750 employees and ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

Job recruiters spend only six seconds on average reviewing an individual candidate's resume to determine whether the person is a potential fit for an open position, according to a recent study by ...

One factor marketers can be certain of this year is continued uncertainty. From inflation at a 40-year high to continued layoffs and slowed growth, macroeconomic and market volatility continue to ...