News

Sweaty Betty’s CMO Kerry Williams says marketers must be personally invested when working for a purpose-led brand to ensure ...
Through brands including Smirnoff and Guinness, Diageo is investing in accessibility across advertising, design and ...
Airbnb’s top marketer discusses how the travel giant plans to “reintroduce” the brand through a social-first strategy.
While some single mothers are working beneath their skillset, a lack of flexibility is pushing others out of the workforce ...
Fifteen new signatories, including the likes of Estée Lauder and Giffgaff, have thrown their weight behind the Influencer ...
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Despite heavy losses, Burberry believes it can become a “high performing luxury brand” by prioritising “sustainable value ...
CEO Kevin Plank says marketing investment will remain flat, but will be utilised in “micro doses” rather than “big splashes”.
CEO Kevin Plank says marketing investment will remain flat, but will be utilised in “micro doses” rather than “big splashes”.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up ...
Ogilvy UK’s Dan Bennett explains why marketers need to change their relationship to the power they wield, starting with how ...