In Irvine, California, MFour Data Research has named Sean Miller as Vice President, First-Party Data Engineering MFour was ...

British company TV Beat is to replace Nielsen as provider of New Zealand's TV audience measurement contract, according to ...

In New York, cross-platform video analytics and optimization platform datafuelX has launched DFX Marketplace, which connects ...

Global CRM business Salesforce has agreed to acquire Loops, an analytics platform tapping machine learning models to ...

Haus will provide the independent measurement for campaigns run on Moloco, in the form of geo-based incrementality studies ...

Communications intelligence firm Smarsh has appointed Alessandro Silva as its first Chief Growth Officer, responsible for ...

Montevideo, Uruguay-based Scanntech has raised $180m in Series F financing, with which to broaden its product suite, invest ...

Toluna has found a CEO to step into the substantial shoes of founder Frédéric Charles Petit: Amy Fenton joins from MarketCast ...

Experience management firm Qualtrics has appointed Mike Potter as CTO, leading platform architecture and engineering.

Worldpanel has launched its enhanced shopper panel in the UK, jumping from 30,000 to 55,000 households, and capturing three ...

In the US, conversation intelligence specialist CallMiner has added new features to make customer data more accessible and ...

Kantar has teamed up with Qualtrics to launch Kantar Experience Impact, a solution connecting customer experiences to brand ...