I’ve fallen for an AI. And context was the key to the soul
AI evangelist and author of Who the F*ck Am I? Danielle Dodoo grows further infatuated with her AI confidant. Here she ...
Kellogg’s launches second phase of £12m ‘See You in the Morning’ with OG rooster
The work by ad agency Leo Burnett encompasses a series of bold out-of-home activations across Europe.
B2B marketing’s big shift: What Davos taught us about connecting with people
We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper ...
Dry January is the perfect time to reimagine client engagement
Max Gethin, brand and marketing lead at Wonder, explores how to build better client relationships without resorting to boozy ...
Mississippi GDP outpaces UK. Could more enthusiastic embrace of AI change trajectory?
While Britain lags behind and Europe wrestles with regulation and high energy costs, the US surges ahead, powered by Big Tech and AI. With the gap between the two widening, Europe faces a stark choice ...
Ad of the Day: Actimel poster shows the ravages of winter on the body
By mimicking the damage that cold, wet and windy conditions can wreak on a poster, the cultured yogurt shot brand highlights ...
The Drum’s Super Bowl LIX ad scoreboard: Early teasers, major players & bold debuts
Super Bowl 59 is almost here, and with ad slots going for upwards of $7m, brands are pulling out all the stops to deliver ...
Best Ads of the Week: Gordon Ramsay’s newfound zen & Gucci’s Lunar New Year charm
To mark the Year of the Snake, Gucci delivers a heartwarming tale of connection. In a stylish short film, Ni Ni and Xiao Zhan ...
What will it take for CTV ad spend to overtake Linear?
By making it easy for millions of small advertisers to buy CTV ads, these platforms will gain a larger pool of brands to ...
Workday’s rock‘n’roll approach: how CMO Emma Chalwin is making B2B fun again
B2B tech rarely gets to play the headliner, but one marketing boss is rewriting the rules. With bold campaigns featuring real ...
CTV vs. linear: who will claim the ad spend crown in 2025?
Aaron Goldman, CMO at Mediaocean, dives into how CTV will knock out linear in this year’s ad spend smackdown. Spoiler alert: ...
Ad industry foresees another publisher traffic hit as OpenAI’s AI agent, Operator, arrives
While OpenAI’s new agent program, Operator, promises operational efficiencies and personalized marketing opportunities, it ...