President Donald Trump offered praise Monday for actress Sydney Sweeney amid backlash over her denim ad campaign with American Eagle. "Sydney Sweeney, a registered Republican, has the HOTTEST ad out there," Trump wrote on his social media platform.

The president called her much-debated jeans campaign the “HOTTEST” ad out there, which seemed to start a stock rally.

The Sydney Sweeney American Eagle ad and its resulting controversy shows it's important to focus your energy on what is increasingly more important to consumers.