According to International Relations Study Association(IRSA), 3 AM lineups, mile-long queues, fights breaking out—in April ...

How many times have you scrolled through social media today and spotted a gremlin-like plush dangling from someone’s bag? If the answer is "more than once," you’re not alone. Labubu is everywhere.

Flowwow's Irina Tatarinova writes on how brands that invest in FOMO marketing the right way, guarantee success.

In the hunt for PopMart's elusive star collectible, some fans are spending thousands of dollars on rare editions and hiked-up ...

Lububu Dolls have created a frenzy among celebrities world over as they have made them a fashion statement. The dolls have ...