Eyecare industry news, analysis, tips and business advice for optometrists, opticians and other eyecare professionals.

A Close-Up Look at Ottica Veneta® Since 2001, when Ottica Veneta | Eyewear from the Mountains of Italy was founded, the independent eyewear flagship – and brand – has grown to unforeseen heights and has expanded to reach a range of audiences worldwide. Every frame from each of their collections is entirely produced in Italy […]

5 days ago · SEA2SEE. BOOTH: A313 The Breeze Ultralight blends lightness, sustainability, and contemporary design. Made from 100% recovered marine plastic and 90% recycled stainless steel, these ultra-light frames (weighing as little as 9g) offer durability, comfort, and an aesthetic that is minimal and modern for all-day wearability.

News about the eyecare business from INVISIONMAG.COM, the favorite website destination of America's opticians, optometrists, ophthalmologists and others working in eyecare.

Tech-Forward Contact Lenses That Give Wearers More Flexibility and Comfort Without Compromising Quality. 45 million Americans wear contact lenses and 80% of them agree that contacts make them feel more like themselves, are you offering them the latest and...

Feb 3, 2025 · Eye-Opening Insights to Start Your Day! Want to kick off your morning with the latest optical news, trend insights, and expert tips — no extra caffeine required? INVISION Bulletins land in your inbox bright and early with breaking news, must-see eyewear trends, and smart strategies to keep your business looking sharp. Stay inspired, stay competitive, […]

5 days ago · (PRESS RELEASE) WASHINGTON, D.C. — Eighteen established and emerging eye care community leaders have been named as Contact Lens Institute 2025 Visionaries. The diverse group represents a range of practice settings, research interests, and specializations from across the United States and Canada.

Dec 4, 2024 · EQUIPMENT When did you last buy a major piece of equipment for your business? What was it and what did it cost? 2024. IPL and RF, $350K New 4 Axis CNC for frame making, $70K New visual field device, $18K Optical coherence tomography (OCT) machine, $25K Eidon retinal imager, $55K Binocular Perimeter (Visual Field), $19K 2023

Dec 16, 2024 · Business & Practice Management AI Powered and Sleeker Than Ever, Smart Eyewear Is Finally Starting to Live up to Its Promise. After many false starts, wearables now aren’t just for fun, they are streamlined tools to help those with low vision, Hemianopsia, AMD, language translation, and object identification and location.

10 of the Most Popular INVISION Stories of 2023. It certainly has been one heck of a year in the optical industry. The year 2023 undoubtedly will be remembered for its challenges (the effects of inflation affected all of us!) as well as its kernels of hope (the world continued its emergence from being immerged in a global pandemic emergency.)