How Everything Works on Instagram: "Honda’s 2003 commercial *“Cog”* is often hailed as one of the greatest TV ads ever made — a masterclass in mechanical choreography, patience, and brand storytelling. Created by Wieden+Kennedy London to launch the seventh-generation Honda Accord in the UK, the two-minute spot unfolds as a mesmerizing Rube Goldberg–style chain reaction, where every movement sets the next in motion. What makes it truly remarkable is that every component used — from gears to wiper