"Joan Crawford and her fourth husband, Alfred Steele—then Chairman of Pepsi-Cola—are captured in an intimate moment on the floor of their Flamingo Hotel suite in Las Vegas, circa May 1955, shortly after their wedding ceremony. The union marked a significant shift in Crawford’s life, aligning her Hollywood legacy with Steele’s corporate empire. Their marriage blended old Hollywood glamour with 1950s business prestige, and Joan soon took on a public role as Pepsi’s ambassador, attending board meet

Joan Crawford experienced passionate, yet often tumultuous, loves, finding a truly happy, stable love only in her final marriage to Pepsi CEO Alfred Steele, which lasted until his death and was her only marriage not ending in divorce. #joancrawford #grandhotel #oldhollywood #DouglasFairbanksJr #moviestars #GlamorousStyle | Jeff Waters

Grocery shopping with Joan Crawford! A promotional film for Pepsi products when Joan was on the Board of Directors. Courtesy of YouTube's WADD tv. | Vintage Los Angeles