Highlights from the 99th annual Macy’s Thanksgiving Day Parade, including appearances from Spider-Man, Santa and Labubu. | NBC News

Watch the Broadway cast of THE LION KING perform at the 96th Annual Macy's Thanksgiving Parade! 🦁✨ | The Lion King - Musical

It's been more than a century since the first first Macy’s Thanksgiving Day parade. The annual event is a beloved tradition of the holiday. A highlight of the parade is the giant balloons towering over the streets of New York City. These popular fixtures made their debut during the fourth annual parade in 1927. Who was the puppet master behind these ingenious inflatables? https://bit.ly/4pzXgbY What's your all-time favorite balloon? | Smithsonian Magazine

53K views · 372 reactions | THANKSGIVING PARADE BALLOONS: Macy's unveiled new character balloons for the 99th annual Macy's Thanksgiving Day Parade during Balloonfest in New Jersey recently. Some of the balloons include Toy Story's Buzz Lightyear, Nintendo's Mario, PAC-MAN, and Shrek's Onion Carriage. Also joining the lineup this year are Frost Pips by The Lumistella Company and Freida the Dachshund by Macy's in partnership with The Farmer's Dog. | Cleveland 19 News | Facebook