The most popular video Simon d’Entremont ever made — with nearly 2 million views — was about breaking one of photography’s oldest myths: “Always shoot at ISO 100.” Here’s the truth. Wildlife photography doesn’t happen in perfect light. Under jungle canopies, cloudy skies, or predawn silence — it’s dark. And sometimes, the best image requires raising your ISO, not lowering it. Simon reminds us that it’s not a crime to shoot above ISO 100 — it’s a skill to know when and how to do it. Because chasi

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