Dove Champions Body Confidence and Girls' Joy in Sports in Big Game Ad
Dove Champions Body Confidence and Girls' Joy in Sports in Big Ga…
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Dove Back in Super Bowl With Another Ad to Boost Girls' Confidence in Sports
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Dove and Nike Body Confident Sport initiative found that around 45 % of teenage girls globally drop out of sports by their early teens, with low body confidence cited as a leading reason. For more than two decades, @dove has used its platform to challenge who gets seen, valued, and supported. Dove’s latest Super Bowl video emphasizes that more progress is needed in civil discourse around the importance of girls, confidence *and* systems that support them. Girls in sports are active participants
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Here's to Filipina athletes taking on the world stage! You inspire us to continue encouraging young girls to be more confident to take on sports. | Dove
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