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Tu pensais choisir tes produits au hasard ? 👀 Hauteur des yeux, facing, linéaire, visibilité des références… le merchandising influence la façon dont on perçoit un rayon, souvent sans même qu’on s’en rende compte. La prochaine fois que tu feras tes courses, regarde ton rayon différemment. 🛒 Tu avais déjà remarqué ça ? #povbybil #merchandising #grandedistribution #miseenrayon #facing
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🧠 de marketinera: Disney On Ice #mkt #marketing #disney #disneyonice #merchandising
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¿Qué es el merchandising y por qué es crucial para tu marca?
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Mise en rayon sec : derrière un simple rayon de gâteaux ou de biscuits, il y a toute une logique de merchandising. 🛒 Facing, chasse aux trous, planogramme, PCB, Gencod… des termes que les employés de grande distribution utilisent au quotidien. Tu connaissais tous ces termes ? 👀 #povbybil #miseenrayon #grandedistribution #merchandising #retail
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