The soda wars lead to an awkward encounter with a brokenhearted ex in the Super Bowl commercial from Starry, PepsiCo’s new lemon-lime soda that is taking on Coca-Cola’s Sprite.  Watch all of the latest Super Bowl ads: https://ow.ly/omlq50Qxo2K | Ad Age | Facebook

Liquid Death took a direct shot at the soda industry with its viral ad “Soda Marketing Is BS.” The campaign called out a simple truth: most athletes and models in soda ads don’t actually drink what they promote. Liquid Death positioned its low-sugar sparkling water as the drink that truly fits the lifestyle those ads pretend to sell. Why it worked: the brand used a bold, provocative opening to grab attention instantly. By calling out the entire category, Liquid Death became the “truth-teller” an

One of the best commercial of Coca Cola 😍 | Marketing Moves