Above the Line - What it is, Benefits, Challenges, Examples and Difference from Below the Line
4:56
YouTubeMarketing91
Above the Line - What it is, Benefits, Challenges, Examples and Difference from Below the Line
View all our courses and get certified on https://academy.marketing91.com Definition of Above the Line "ATL" stands for "Above The Line." It is the utilization of advertising for a broader target audience. Brands are marketed, and target audiences are reached in Above The Line (ATL) advertising using mass media. Traditional media like print ...
676 viewsSep 8, 2022
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