Men's Wearhouse launched its first 2024 ads with new agency Party Land, experimenting with over-the-top humor and aiming to shake up its staid reputation as your dad’s formalwear shop. “We’re trying to create mass reconsideration,” Matt Repicky, senior vice president and chief brands officer at parent company Tailored Brands, Inc., told ADWEEK. “We want people to say, ‘That’s not the Men's Wearhouse I think I know.’” https://adweek.it/4abKatK | Adweek
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Men's Wearhouse launched its first 2024 ads with new agency Party Land, experimenting with over-the-top humor and aiming to shake up its staid reputation as your dad’s formalwear shop. “We’re trying to create mass reconsideration,” Matt Repicky, senior vice president and chief brands officer at parent company Tailored Brands, Inc., told ADWEEK. “We want people to say, ‘That’s not the Men's Wearhouse I think I know.’” https://adweek.it/4abKatK | Adweek
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